“Alice came to a fork in the road. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ responded the Cheshire Cat. ‘I don’t know.’ Alice answered. ‘Then it doesn’t really matter.'” — Through the Looking Glass by Lewis Carroll
Having a strategic plan may not be as important as having a strategic planning process that actively involves leaders in defining, agreeing to, and committing resources toward achieving a compelling future.
The Wunderlin Company provides more than two decades of experience as operating executives doing both strategic planning and facilitating strategy-forming processes. We draw on that experience to create involving, stimulating, rigorous processes in which leaders first define their vision for the future and then articulate measurable goals, strategies, and tactics to achieve that vision.
We are not the experts on your organization – you are. An outsider will never have the depth of understanding and knowledge that your organization’s stakeholders will. We’re experts on helping your stakeholders focus their knowledge, attention, experience, and passion on achieving your organization’s desired future.
From Changing Times
Articles on Strategic Planning
- Defining a Vision for the Future
- Effectively Execute Your Strategic Plan
- Push Yourself to Breakthrough Thinking
- What Is Working Around Here? Positive Image. Positive Energy. Positive Action.
- Who Are You? – Defining Your Purpose and Values
Resources on Strategic Planning
- Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras, 2004. A look at why American corporations last.
- “The Business of Communicating Values” by Rosanna M. Fiske, Harvard Business Review Blog, July 26, 2011. Why it’s important to develop your organizations values and how to better communicate them.
- Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter, 1998. A classic on the how, what, and why of competitive strategy.
- Control Your Destiny or Someone Else Will by Noel M. Tichy and Stratford Sherman, 2005. Study of Jack Welch’s principles on how anyone can succeed. The “Unofficial GE Leadership Handbook.”
- Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins, 2001. Researchers discover the key determinants of great companies and how they got there.
- Good to Great and the Social Sectors: A Monograph to Accompany Good to Great by Jim Collins, 2005. Collins explains the subtle (but seismic) concepts of Good to Great for the social sector.
- On Competition by Michael E. Porter, 2008. An examination of the international economy.
- “Stating Your Mission in No Uncertain Terms” by Paul Brown, The New York Times, September 1, 2009. Tips on how to write a mission statement.