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“Alice came to a fork in the road. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ responded the Cheshire Cat. ‘I don’t know.’ Alice answered. ‘Then it doesn’t really matter.'” — Through the Looking Glass by Lewis Carroll

Having a strategic plan may not be as important as having a strategic planning process that actively involves leaders in defining, agreeing to, and committing resources toward achieving a compelling future.

The Wunderlin Company provides more than two decades of experience as operating executives doing both strategic planning and facilitating strategy-forming processes. We draw on that experience to create involving, stimulating, rigorous processes in which leaders first define their vision for the future and then articulate measurable goals, strategies, and tactics to achieve that vision.

We are not the experts on your organization – you are. An outsider will never have the depth of understanding and knowledge that your organization’s stakeholders will. We’re experts on helping your stakeholders focus their knowledge, attention, experience, and passion on achieving your organization’s desired future.

From Changing Times

Articles on Strategic Planning

Resources on Strategic Planning

  • On Competition by Michael E. Porter, 2008. An examination of the international economy.