“Alice came to a fork in the road.

‘Which road do I take?’ she asked.

‘Where do you want to go?’ responded the Cheshire Cat.

‘I don’t know.’ Alice answered.

‘Then it doesn’t really matter.’”

— Through the Looking Glass by Lewis Carroll

Your organization is at a crossroads and you know it’s time for a change.

Your company is juggling conflicting priorities and putting out fires more often than doing your work. You know that a strategic plan is the foundation of a business’s long term viability, but aren’t sure how to create it.

A strategic planning process forges a rigor & rhythm to setting and achieving goals.

Annual strategic planning gives leadership space to create an intentional, long-term vision and accountability. The process actively involves leaders in defining, agreeing to, and committing resources toward achieving a compelling future.


The Wunderlin Company uses a process-based approach to help you develop your strategic plan and work with leaders to implement it. We engage the right people, as early as possible so that key stakeholders have an opportunity for input. Our goal is to help you align and prioritize resources. It helps the organization get focused on three to five strategies for driving the organization forward. It is a road map of what to do…and what not to do.

A strategic planning process will:

  • Define your purpose – What is your organization’s unique reason for being?
  • Name your values – What principles define how your organization does its’ work?
  • State your vision – What future do you want 5 years from now?
  • Choose your strategy – This is your statement of intent. For a given area, how will you move toward the vision in the next 3 years?
  • Set goals – For each strategy area, what is your concrete and measurable outcome? This is the ruler you’ll use to measure progress.
  • Recommend initiatives – What are this year’s actions in support of the strategic plan? These will be included in annual operational and budgeting work.
  • Develop a communications plan – What actions are necessary to communicate the strategy to stakeholders?
  • Plan for evolution – What is your organizational development plan? What changes might happen as you move toward it?
  • Create a Proforma – With the CFO, align the strategic plan and funding.

The Wunderlin Company are experts in helping your stakeholders focus their knowledge, attention, experience, and passion on achieving your organization’s desired future. Businesses, educational organizations, and not for profits all experience tremendous benefits from employing a Strategic Planning process as part of annual planning.

We draw on our experience as operating executives to create involving, stimulating, and rigorous processes in which leaders first define their vision for the future and then articulate measurable goals, strategies, and tactics to achieve that vision.

Recommended Reading:

Defining a Vision for the Future

Who are You? – Defining Your Purpose and Values

Effectively Execute Your Strategic Plan 

Push Yourself to Breakthrough Thinking

Scroll down for more Strategic Planning blog posts.

Visit our resources page for books and articles on Strategic Planning.

Deploy your manpower and capital resources in the same direction and improve short-term and long-term outcomes for your entire organization.

Contact us to begin your strategic planning process today.