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A funny thing happened on the way to a new website: The pace of change took us in new directions

July 8, 2013

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It’s funny how life deals you “aha” moments when you least expect them.

We got our ka-thunk of recognition after we decided a few months ago to refresh The Wunderlin Company’s website.

Simple, right?

It had been just three years since our last website redesign.  We thought: Add a few new images…zip up the graphic design…tweak our description of services and our team line-up . . . and voila!

Not so fast.

As we created our new-and-improved online home base, we realized it was a perfect opportunity to do much more: We seized the opportunity to build on our strengths, expand resources, make information more accessible, improve navigation and encourage interaction.

Wunderlin.com (2013 edition) is now officially ready for viewing and we hope you will take some time to explore it.

Our hope is that the site will become an online resource that reflects the pace of change and the evolving needs of our clients, colleagues, and friends.

If you go to the new site, you will find a rich resource shaped by our mission: Empowering organizations to define and implement change that is necessary to achieve sustainable, long-term success in today’s competitive climate.

Oh, and we refreshed our logo—kept the spiral but gave it some sense of movement and dynamism, as well as a new color scheme.

The new site offers information on our core services – facilitation, executive coaching, strategic planning, team-building, organizational change, assessment tools like the Myers-Briggs Type Indicator and the powerful problem-solving process GE WorkOut.

And yes, it does update our team members and their decades of experience vital to the challenge of serving our clients.  Here’s what else you will find:

A complete collection of our Changing Times newsletters organized by topic for easy access, including our favorite additional resources related to that topic.

Case studies that reflect the kind of work we do.
Encouragement for more interaction with you, our readers, through Twitter and LinkedIn.
A more robust workshops page that makes registration easier.
The bottom line: We know you are busy and we want to make it easier to find the information you can trust.

That’s why our new website is intended to support one of our company’s core values—capacity building. We want to help you and your organizations develop the skills and techniques we offer.

So check out the new site. Spend some time with it. Drop me a line and let us know what you think!

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